The window
Why this matters for revenue.
Modernism Week is 11 days of architecture tours, design pop-ups, and curated dinners across Palm Springs. The guest profile is design-aware, image-conscious, and stays an average of 4–5 nights.
For The Sunbath House — a freshly renovated midcentury home — this is a marquee booking window. We feature the home's architectural pedigree (Wexler-influenced lines, retro-chic restoration) prominently in pricing copy.
Programming was approved to expand to 13 days for 2027.
Operating playbook
- 3-night minimum; many guests will book a full week.
- Concierge pre-arranges architecture tour passes.
- Stage the home for the unannounced photographer — guests photograph everything.